Indethnic is a D2C women's fashion brand celebrating India's handloom and artisan textile heritage. We bring together sarees, dresses, kurtas, and co-ord sets crafted from hand-woven fabrics, block prints, and time-honoured weaving traditions —made to be worn and reworn, not discarded.

We're based in Kolkata, West Bengal, and ship across India.

We source directly from weaving clusters and artisan communities across India — Mangalagiri, Maheshwari, Chanderi, Jamdani, Banarasi, and more. Every piece is chosen for its craft, not its trend cycle. Our edit is deliberately small and considered. You won't find everything here — just things worth keeping.

Currently we are online-only at indethnic.com. Follow us on Instagram for updates on any pop-ups or exhibitions.

Our core collection includes:

• Sarees — our largest and most loved category, spanning handloom weaves and block prints
• Dresses — relaxed kaftans and A-line styles in print fabrics
• Kurtas — clean, structured cuts in handloom weaves
• Co-ord Sets — tailored 3-piece pant suits for office and events
• Bomber Jackets — a contemporary layering piece with an Indian craft sensibility

Our products range from approximately Rs. 2,500 to Rs.~10, 000. Pricing reflects the quality of the fabric, the craft technique involved, and fair payment to the weavers and artisans behind each piece.

We work with a wide range of Indian textile traditions, including Mangalagiri, Banarasi, Bandhani, Chanderi, Maheshwari, Jamdani, Leheriya, Gadwal, Kanjeevaram, Kalamkari, Bhagalpuri Silk, Bagru Block Print, and handloom cottons. Each product page specifies the craft and weaving origin.

Both. Sarees are the heart of our collection, but we also carry ready-to-wear dresses, kurtas, and co-ord sets — all made from the same craft fabrics.

Our pieces are tagged and curated for daily wear, office and work settings, weekends, simple events, and festive occasions. Each product listing indicates the occasion suitability.

We photograph our pieces in natural or soft studio light to represent the fabric and colour accurately. However, screen settings can vary. If you're unsure about a colour, feel free to write to us at customercare@indethnic.com before ordering.

Many of our sarees include an attached blouse piece of approximately 0.8 meters. This is mentioned clearly in the product description. If a blouse piece is included, it is noted under product details.

Our sarees are approximately 5.5 meters in length and 1.1 meters in width, which is standard draping length for most styles. Exact measurements are listed on each product page.

Not at all. Most of our sarees are in fabrics like cotton, linen, mul mul, and chanderi — all of which are beginner-friendly and easy to drape. Heavier Banarasi or Kanjeevaram weaves may require a little more practice. We recommend asking your tailor to stitch a running fall on the saree before the first wear — it makes draping significantly easier.

We currently sell unstitched sarees only. Pre-stitching options are not available at this time.

Fold along the natural pleats and store in a cool, dry place. For silk and Banarasi weaves, wrap in a soft muslin cloth to protect the zari. Avoid plastic bags — fabric needs to breathe.

 Sarees are one-size by nature — the drape and length accommodate most body types. The blouse piece, where included, needs to be tailored to your measurements.

All our ready-to-wear pieces include a size chart on the product page with bust, waist, and hip measurements. We recommend measuring yourself before ordering and referring to the chart rather than assuming your usual size, as fits can vary by cut and fabric.

For relaxed and kaftan-fit pieces, size down if you prefer a cleaner silhouette or size up if you want a more relaxed drape. For tailored co-ord sets, we recommend sizing up if you are between sizes. When in doubt, email us at customercare@indethnic.com and we'll help you decide.

Our range includes 100% cotton, handloom cotton, mul mul, linen, silk-cotton blends, art silk, chanderi, tissue, organza, chiffon, Banarasi fabric, and Liva. Each product page specifies the exact fabric composition.

Care instructions vary by fabric:

• Cotton and handloom cotton — cold hand wash, do not machine wash or tumble dry, dry in shade
• Linen — gentle hand wash or machine wash on delicate cycle, lay flat to dry
• Silk, art silk, and Banarasi — dry clean recommended, or very gentle hand wash with mild detergent
• Chanderi and tissue — dry clean preferred, handle carefully as the weave is delicate
• Block print fabrics — cold hand wash separately for first few washes to prevent colour bleed

The specific wash care for each piece is always listed on the product page. When in doubt, dry clean is the safest option for any handloom or handcrafted piece.

Handcrafted and naturally-dyed fabrics may experience minor colour release in the first wash — this is normal and does not indicate poor quality. We recommend washing new pieces separately in cold water for the first one or two washes. Avoid soaking for long periods.

Yes. Most cottons and linens can be ironed on a medium heat. Silk and tissue weaves should be ironed on a low heat with a pressing cloth between the iron and the fabric. Avoid direct high heat on zari or block print areas.

We accept all major credit and debit cards, UPI, net banking, and popular wallets. All transactions are in Indian Rupees (INR). Prices shown on the website are inclusive of applicable taxes.

We begin processing orders quickly. If you need to modify or cancel, please write to customercare@indethnic.com as soon as possible. We will do our best to accommodate changes before the order is dispatched, but cannot guarantee it once it has shipped.

 Please check your spam or promotions folder first. If you still can't find it, write to customercare@indethnic.com with your registered email address and we'll resend the confirmation.

Yes. Our checkout is secured with SSL encryption. We do not store your payment details on our servers.

Yes, we ship to all major pin codes across India.

Standard delivery takes 5–7 business days from the date of dispatch. Delivery timelines to remote pin codes may be slightly longer. You will receive a tracking number once your order is dispatched.

Please write to customercare@indethnic.com if you need an order urgently and we will do our best to prioritize it.

We currently ship within India only. International shipping is not available at this time.

Orders are packaged with care. We use minimal, considered packaging in keeping with our slow fashion ethos — no excessive plastic or unnecessary material.

We accept returns on eligible items within 7 days of delivery, provided the product is unworn, unwashed, with original tags intact, and in its original packaging. Items purchased during sale periods may have different return conditions — please check the relevant sale terms.

Customized or altered pieces, items that have been worn or washed, and products purchased in final sale are not eligible for return.

Email customercare@indethnic.com with your order number, the item you wish to return, and the reason. Our team will guide you through the process.

Yes, subject to size and stock availability. Please contact us at customercare@indethnic.com within 7 days of delivery.

Once we receive and inspect the returned item, refunds are processed within 5–7 business days to the original payment method.

 We're sorry about that. Please email customercare@indethnic.com within 48 hours of delivery with your order number and a photograph of the issue. We will resolve it promptly.

Our pieces are sourced from weaving and artisan communities across India — including Karnataka (Mangalagiri), Madhya Pradesh (Maheshwari, Chanderi), Varanasi (Banarasi), West Bengal (Jamdani, Handloom), Rajasthan (Bandhani, Leheriya, Bagru Block Print), Andhra Pradesh (Gadwal, Kalamkari), and Tamil Nadu (Kanjeevaram), among others. Each product page specifies the weave origin.

 Many of our pieces are handloom-woven or handcrafted — involving significant human skill and time at every stage. Some pieces use powerloom production where the craft technique (such as block printing or weave pattern) is still artisan-led. This is disclosed in the product details.

 Yes. We work closely with weaver clusters and artisan cooperatives to source our fabrics. This allows us to ensure fair pricing, maintain quality, and support livelihoods in craft communities.

Of course. Email us at customercare@indethnic.com or reach out via WhatsApp with a note about the occasion and your preferences, and we'll help you decide.

 Yes. Our product pages include styling notes and mood boards. You can also follow us on Instagram for editorial styling inspiration. For personalised advice, reach out to us at customercare@indethnic.com.

Please write to us at customercare@indethnic.com when placing a gift order and we'll do our best to accommodate a special presentation.

We're happy to help. Reach us at customercare@indethnic.com and we'll get back to you within one business day.